The Toy Industry Quarterly Review

by Global Toy Experts

We at Global Toy Experts have provided consulting services to the toy industry since 1996.  We know toys.  If you want to know toys, subscribe to our “Toy Industry Quarterly” Review, a report designed for the investment community. We provide you with the latest intelligence on the major toy companies, the U.S., and global toy markets.

Important note, TIQR does not interview employees of publicly traded companies for its commentary, nor does it utilize privileged information.

Where do we get our information?

 

We regularly speak with toy industry leaders in the U.S., Europe, and Asia to get the view from the top and with toy industry salespeople to get the view from across the buyer’s desk. We keep up with logistics providers, lobbyists, marketing executives, licensors, licensees, and designers. We do our own industry surveys, track currency exchange rates, population statistics, and regularly visit retail toy departments. We attend all of the major U.S. and international toy shows, review the new toy releases, and follow the Asian and European toy markets.

Each issue of the Toy Industry Quarterly Review contains:

 

  • A SWOT Analysis for Mattel, Hasbro, Spin Master, JAKKS, and LEGO.
     

  • A critique of all the new toy releases with a look at winners and losers.
     

  • An assessment of overall toy trends.
     

  • Our handicapping of toy companies and their products.
     

  • An examination of the health of the Global toy supply chain and shipping costs.
     

  • An investigation of the latest information on toy manufacturing costs.
     

  • An evaluation of leading retailers and how their toy departments stack up.
     

  • A critique of character and movie licenses with an eye to movie toy tie-ins.
     

  • BONUS: TQIR also offers special reports, like our annual “Hot Toy Lists Analysis.”
     

  • CLICK HERE TO DOWNLOAD A SAMPLE REPORT

Financial Report

​In Depth Research on the Toy Industry

The Toy Industry Quarterly Review is designed for those in the investment community interested in understanding the broader toy industry and its key players. Global Toy Experts gets beyond the numbers when analyzing the toy industry and its publicly traded companies.  The Toy Industry Quarterly Review features proprietary research and analysis. TIQR gets the top line by interviewing toy industry leaders in the U.S., China and North America, and gets; close to the bone by conducting toy industry surveys and interviewing independent toy industry salespeople.

Scheduled to arrive before the toy company quarterly reports. TIQR will provide proprietary information gathered by Global Toy Experts. TIQR does not interview employees of publicly traded companies for its commentary, nor does it utilize privileged information.

Compiled, directed, and written by toy industry icon Richard Gottlieb, the Toy Industry Quarterly Review provides readers with insights on the variables that affect toy company performance. TIQR keeps track of publicly traded toy companies, the global toy supply chain, the world’s top toy markets, industry manufacturing costs, sourcing trends, top toy retailers, toy-related entertainment properties, toy trends, and more.

Each issue of the Toy Industry Quarterly Review will contain intelligence on:

  • The Global Toy Market
     

  • The Global Toy Supply Chain
     

  • Toy Manufacturing Costs
     

  • Key Toy Retailer Insights
     

  • Insights on Private and Publicly Traded Toy Companies
     

  • Licensing Trends and the Toy Industry
     

  • Toy Trends and Hot Products

 

TQIR will also contain special reports like our annual “Hot Toy Lists Meta-Analysis.”

A subscription to The Toy Industry Quarterly Review can be yours for an investment of $3500 per issue or $10,000 for an annual subscription.

Each quarter, Global Toy Experts will help you navigate the broader toy industry and its key players. Our reports will include valuable information on:

THE STATE OF THE TOY INDUSTRY
We find out how toy industry members are seeing their business and, by doing so, get a snapshot of how they see the industry’s health six months out.

 


PUBLICLY HELD TOY COMPANIES
We provide a SWOT Analysis and a company review based upon interviews with level industry leaders and experts. We will review:

 

  • HASBRO

  • MATTEL

  • SPIN MASTER

  • JAKKS

  • FUNKO

 


MAJOR RETAILERS
We make store visits and talked to our sales professional contacts to provide a store and buyer level review of the toy departments in these key retailers:

  • WALMART

  • TARGET

  • AMAZON

 


TOY INDUSTRY INFLATION
We speak with Chinese factory owners and toy company leaders to analyze freight cost, the scarcity or abundance of raw materials, and the upward pressure on wages.



THE TOY INDUSTRY SUPPLY CHAIN
We research for backups at the ports, the availability of containers, the availability of U.S. truck drivers, and transit from port to domestic freight carriers.



THE CHINESE TOY MANUFACTURING SECTOR
Where are toy companies making their products, and what are their plans.



TOYETIC MOVIE AND CHARACTER LICENSES
We look at the hot licenses and which toy companies have the rights to them.

 


SOCIAL COMMERCE

A look at Youtube, Tik-Tok, and the social networks as revenue generators.
 


THE ANNUAL HOT TOY CHRISTMAS LISTS FROM WALMART, TARGET, AND AMAZON.
We look at who has the most listings and the highest average market basket.

 


THE NEW TOY RELEASES
We take a look at the new toy releases from the major toy companies and handicap them.

 

  • HASBRO

  • MATTEL

  • SPIN MASTER

  • JAKKS

  • FUNKO

 


THE ‘WHAT KIDS WANT CHILD AND PARENT SURVEY’
A weekly survey of 500 children asks them what toys they play with and what toys they want.

The Toy Industry Quarterly is brought to you by

​Richard Gottlieb & Steve Velte of Global Toy Experts

Richard Gottlieb


The Toy Industry Quarterly Report is researched and composed by well-known toy industry icon Richard Gottlieb and a hand-picked group of toy industry experts. Mr. Gottlieb has been consulting with the U.S. and global toy industries since 1994. His company, Global Toy Experts, provides toy industry intelligence to the investment community.

Mr. Gottlieb is the publisher of Global Toy News, a web-based magazine founded in 2009. Moreover, he is co-host of The Playground Podcast, an audio program about the business of play.
 
Mr. Gottlieb has consulted with leading toy companies,  co-produces the annual Toy Talks Forum in Shenzhen, China, regularly speaks at global toy industry events, and has written numerous articles for his magazine Global Toy News and other publications in the U.S. and abroad. Due to his experience and expertise in the toy industry, hundreds of media outlets interviewed for his insights, outlets like ABC News, CNN, MSNBC, the New York Times, and Newsweek. Examples of his interviews are available by clicking HERE.
 
Richard appeared in the Wall Street Journal mini-documentary, “How Toys 'R' Us Went Bankrupt: The Mini-Documentary,” and the History Channel documentaries, “Christmas Through the Decades 1960s” and “Christmas Through the Decades 1970s,” as well as in “A Lego Brickumentary.

Richard has an MBA in Global Management and is a voting member of the National Toy Hall of Fame Selection Committee.  


 

Steve Velte

 

Steve Velte is a product guy.  He personally owns all or part of a dozen US patents and received his Electrical Engineering degree from Virginia Polytechnic Institute in 1984. Steve started his long successful career almost three decades ago with Hewlett-Packard, prior to joining the company’s spinoff Agilent Technologies. During his career his technical achievements included providing first customer market placement and design input for a variety of technologies including state-of-the-art Remote Fiber Test Systems deployed in the 1996 Atlanta Olympics, PC- based instrumentation and Hewlett-Packard's “acceSS7” system.  With Steve as a key team leader, “acceSS7” system sales grew from zero to over $1 billion of installed base.   


After leaving Agilent, Steve became CTO and then President of a publicly traded company -OnScreen Technologies. After joining GTE, Steve formed an M&A division for the company and is licensed to provide these services for both buyers and sellers of companies and product lines.