The Toy Industry Quarterly Review

by Global Toy Experts

We at Global Toy Experts have provided consulting services to the toy industry since 1996.  We know toys.  If you want to know toys, subscribe to our “Toy Industry Quarterly” Review, a report designed for the investment community. We provide you with the latest intelligence on the major toy companies, the U.S., and global toy markets.

Important note, TIQR does not interview employees of publicly traded companies for its commentary, nor does it utilize privileged information.

Where do we get our information?


We regularly speak with toy industry leaders in the U.S., Europe, and Asia to get the view from the top and with toy industry salespeople to get the view from across the buyer’s desk. We keep up with logistics providers, lobbyists, marketing executives, licensors, licensees, and designers. We do our own industry surveys, track currency exchange rates, population statistics, and regularly visit retail toy departments. We attend all of the major U.S. and international toy shows, review the new toy releases, and follow the Asian and European toy markets.

Each issue of the Toy Industry Quarterly Review contains:


  • A SWOT Analysis for Mattel, Hasbro, Spin Master, JAKKS, and LEGO.

  • A critique of all the new toy releases with a look at winners and losers.

  • An assessment of overall toy trends.

  • Our handicapping of toy companies and their products.

  • An examination of the health of the Global toy supply chain and shipping costs.

  • An investigation of the latest information on toy manufacturing costs.

  • An evaluation of leading retailers and how their toy departments stack up.

  • A critique of character and movie licenses with an eye to movie toy tie-ins.

  • BONUS: TQIR also offers special reports, like our annual “Hot Toy Lists Analysis.”

Richard Gottlieb

The Toy Industry Quarterly Report is researched and composed by well-known toy industry icon Richard Gottlieb and a hand-picked group of toy industry experts. Mr. Gottlieb has been consulting with the U.S. and global toy industries since 1994. His company, Global Toy Experts, provides toy industry intelligence to the investment community.

Mr. Gottlieb is the publisher of Global Toy News, a web-based magazine founded in 2009. Moreover, he is co-host of The Playground Podcast, an audio program about the business of play.
Mr. Gottlieb has consulted with leading toy companies,  co-produces the annual Toy Talks Forum in Shenzhen, China, regularly speaks at global toy industry events, and has written numerous articles for his magazine Global Toy News and other publications in the U.S. and abroad. Due to his experience and expertise in the toy industry, hundreds of media outlets interviewed for his insights, outlets like ABC News, CNN, MSNBC, the New York Times, and Newsweek. Examples of his interviews are available by clicking HERE.
Richard appeared in the Wall Street Journal mini-documentary, “How Toys 'R' Us Went Bankrupt: The Mini-Documentary,” and the History Channel documentaries, “Christmas Through the Decades 1960s” and “Christmas Through the Decades 1970s,” as well as in “A Lego Brickumentary.

Richard has an MBA in Global Management and is a voting member of the National Toy Hall of Fame Selection Committee.  


Steve Velte


Steve Velte is a product guy.  He personally owns all or part of a dozen US patents and received his Electrical Engineering degree from Virginia Polytechnic Institute in 1984. Steve started his long successful career almost three decades ago with Hewlett-Packard, prior to joining the company’s spinoff Agilent Technologies. During his career his technical achievements included providing first customer market placement and design input for a variety of technologies including state-of-the-art Remote Fiber Test Systems deployed in the 1996 Atlanta Olympics, PC- based instrumentation and Hewlett-Packard's “acceSS7” system.  With Steve as a key team leader, “acceSS7” system sales grew from zero to over $1 billion of installed base.   

After leaving Agilent, Steve became CTO and then President of a publicly traded company -OnScreen Technologies. After joining GTE, Steve formed an M&A division for the company and is licensed to provide these services for both buyers and sellers of companies and product lines.

Global Toy Experts

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