Richard Gottlieb, founder and CEO of Global Toy Experts and publisher of Global Toy News, said the toy industry has experienced far more pressure to expand the definition of girls' toys than it has to expand the definition of boys' toys. "Almost all the social demand has been on the girls' side," Gottlieb said... -Why girls can be boyish but boys can't be girlish - April 12, 2018

Gottlieb, chief executive of Global Toy Experts, said that under its recent ownership, the retailer "fell out of love with toys" and went from "the world's greatest toy store to the world's greatest toy department." - Billionaire toy mogul answers critics who say his crowdfunding campaign to save Toys R Us is a stunt - March 28, 2018

“Wham-O was originally all about innovative new toys, and then they became an evergreen line,” says Richard Gottlieb, founder and principal of Global Toy Experts, a consulting and design management firm. - How One of America's Most Beloved Toy Makers Rebounded From Near Death - February 20, 2018

"Well I like to say that the toy industry is a 19th-century industry struggling like hell to get into the 21st century," said toy industry consultant Richard Gottlieb. With revenue and profits down, Lego runs into digital headwinds - September 6, 2017

"The industry tends to think of girls as more nurturing and boys as more aggressive and violent,” Gottlieb said, explaining that "Star Wars" has been deemed a "boy" toy because of its action-oriented plot and action figure-heavy merchandise. Missing 'Star Wars' heroine emphasizes toy industry's gender gap - January 12, 2016,

“They’ve got some very strong licenses and a very strong management team and incredibly high brand equity, so all these things maintain them,” says Richard Gottlieb, consultant to the toy industry through his company, Global Toy Experts. How Does Lego Thrive in the Age of Video Games - September 6, 2016

“Barbie had to contend with a world that was multiracial and multicultural.” On a crowded toy shelf, making way for a new era of Barbie - January 29, 2016

Global Toy Experts’ Richard Gottlieb told The Wrap. “I can say that there is, in the toy and movie industry, a long-standing belief that a boy will not go to a ‘girl’ movie and that if you put a girl in a boy’s toy, boys will not buy it,” he said. Star Wars Merch’s Sexism Problem: #WheresRey Highlights Dearth in Female Toys - December 22, 2015

Richard Gottlieb, chief executive officer of Global Toy Experts, said, “I know that they would be crazy to have ever done anything like this intentionally.” Gottlieb said the German company was attempting to show multiculturalism by having a black pirate, but missed the mark by including the collar accessory. Pirate Ship Toy With Black Figure and Collar Stirs Controversy - October 8, 2015

“Gottlieb says the growth in adult end users [for play] can be attributed to three key points: the availability of leisure time, rising income and societal tolerance.” Toys for big boys and girls - December 12, 2015

“’The toy industry is essentially a 19th-century industry desperately trying to break into the 21st,’ said Richard Gottlieb, the founder of Global Toy Experts, a consulting agency.” Shake-Up at Mattel as Barbie Loses Her Appeal - January 26, 2015

“I think the heart of the toy industry is going to move from purely physical toys to what I call ‘phygital play.’” Tech toys than can make the video screen passé - December 18, 2014

“In Hong Kong, at Asia’s biggest toy fair, there are hundreds of new toy gun products on display, and their makers unabashedly sell the guns as hyper-real. ‘It’s like a shooting gallery in there,’ says Richard Gottlieb of Global Toy Experts, an industry consultancy. ‘People are dressed as soldiers, carrying guns that look like the real thing.’” Bang: The troubled legacy of toy guns - December 22, 2014

“’With many high-tech pets, technology often comes at the expense of softness,’ says Richard Gottlieb, chief executive at the New York consulting firm Global Toy Experts.” New for 2014 Holidays: Will Motorized Pets Delight Holiday Toy Shoppers? - October 14, 2014

“Richard Gottlieb, the president of Global Toy Experts, a consulting firm, told me that, even though the Skylanders figurines are among the best-selling action figures on the market, they are counted as “video-game accessories.” Disney’s Perfect Answer to Barbie Is Doc McStuffins - August 4, 2014

“’Wanting to be a doctor or architect or cook, that really begins when you’re young and walking around with a stethoscope or playing with an Easy Bake oven,’ says Richard Gottlieb, CEO of toy-industry consulting firm Global Toy Experts.” A Craze for Loom Bands - June 24, 2014

"’It wasn't driven by advertising or big companies,’ says Richard Gottlieb, founder of consultants Global Toy Experts. ‘It's what I call the social network of the playground. It started out in a specific geographical location and just spread from there. You get these phenomena every few years. There's a difference between creating a product that sells and a phenomenon. There's a bit of magic about it.’" The Top 10 Toys That Kindle Kids’ Creativity - May 9, 2014

"Richard Gottlieb, the president of Global Toy Experts, a consulting firm, told me that, even though the Skylanders figurines are among the best-selling action figures on the market, they are counted as “video-game accessories.”" The Trouble with Toys - February 11, 2014

Richard Gottlieb, a founder of the Global Toy Experts consulting firm, sees no difference between these fears and how "the rise of the novel in the 19th century had parents very concerned that their children were staying in their rooms all the time, were not being social." Toying with our Emotions - December 19, 2013

Children become aware of cars, buses, trucks and planes — and the toys based on them — very early on. Richard Gottlieb, who makes a living analyzing trends in the toy industry, says playing with cars is fundamental. Pedal Power To Horsepower: Toys Point Toward Future Of Cars - July 9, 2013

For Richard Gottlieb finding a great gift for kids comes down to play power. ‘If you take a product and you talk about the amount of joy you get out of it divided by the cost, it gives you a pretty good idea of how much play power a toy has.’ Hot Toys! Separating the Best From the Rest - November 22, 2012

“Don’t be surprised if it becomes the next Pet Rock or Cabbage Patch Kid,” said Richard Gottlieb, publisher of Global Toy News. “Of all the new toys sold at Christmas, this has the potential to be a phenomenon.” Robots dancing way into holiday dreams - September 21, 2011

“Rovio is taking the long view, building brand equity in the long term.” He adds that the margins on licensing deals are likely 10 percent to 12 percent. “It’s substantial, incremental income,” he says. Fowl Play - June 2, 2011

"School is the ultimate social network for toys," says Richard Gottlieb 10 Things Toy Stores Won't Tell You - December 27, 2010

“These parents were raised on the Internet,” explains Richard Gottlieb of Global Toy Experts. Toy Wonders & Blunders - December 2009

It’s more than just a tough real estate market that is opening the door to pop-up shops. It’s also a larger “retail paradigm shift,” said Richard Gottlieb, a toy expert. Holiday Pop-Up Stores Are Going Upscale - November 20, 2009