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VIDEO & AUDIO

Audio & Video Interviews, discussions and presentations featuring Richard Gottlieb.

Click here if you would like to contact Global Toy Experts for an interview.

Pandemic Causes Even Greater Delays for Popular Holiday Toys - CBS This Morning

"Everyone Knows It's Slinky": 75 Years of a Classic Toy - Marketplace Morning Report

Manage HBCU Virtual Fireside Chat: The Toy Industry as a Career Path

Toymakers expect bumper holiday season during pandemic - Money Talks

The Kind of All Things Toys - The Frankie Boyer Show

Mattel - Marketplace Morning Report

How The Cozy Coupe Became The Best Selling Car Of All-Time - Cheddar Explains

Nobody Knows That! China, Nigeria & More UG Studios - Toy Fair NY 2020

Why we should be selling our toys in China - Spielwarenmesse Toy Business Forum

The World Is Changing and So Are We - Spielwarenmesse Toy Business Forum

New York Toy Fair: Making toys more eco-friendly - Channel News Asia

How Toys 'R' Us Went Bankrupt: The Mini Documentary - Wall Street Journal

The World, China & the Business of Play Toy Talks Presentation

Barbie 60th Anniversary, Interview with Newsweek Magazine

Toy Business Forum at Spielwarenmesse 2019: The Future of the Global Toy Marketplace

Richard Gottlieb Discusses Toy Sales in China - CGTN America

Toy Fair wraps in New York: Biggest trends and potential return of Toys R Us - CGTN America

What You Can Do to Beat the Toy Shortage This Holiday Season - Inside Edition

FAO Schwarz Comes Back - Uptown Radio

Toys R Us is Gone, But Fret Not, Retailers Say - Marketplace Morning Report

Living in a Post-Toys ‘R’ Us World: Navigating the Future of Toy Retail - Action Figure Insider @ Comic Con

Welcome to Business: How Global Toy Expert Analyzes The Future of Play - Foresight Strategies Show

Richard Gottlieb Presentation: Toy Business Forum at Spielwarenmesse

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The demise of Toys R Us opens doors wide for other retailers - BNN

Mattel shares soar on Hasbro Takeover Talk CNN -

Toys R Us files for chapter 11 bankruptcy protection - NBC News

Lego sales dip but company still dominates Fox 5 News

With revenue and profits down, Lego runs into digital headwinds - CBS Evening News

BBC World News - Fidget Spinner

BBC World News discussion about Fidget Spinners

Richard Gottlieb discusses The Future of Toys

Interview with Richard Gottlieb at Toy Fair 2016 BeTerrific

On a Crowded Toy Shelf, Making Room for a New Era of Barbie: PBS News Hour

Christmas Through the Decades

The 60's and 70's Interview segments with Richard Gottlieb

The Popularity of the Pet Rock

The Pet Rock & Other Fads NPR Discussion

Live from CES 2015 with Richard Gottlieb: BeTerrific CES

BeTerrific!! Michael Artsis hosts discussion with Toy Expert, Richard Gottlieb

Engadget Expand

Latest Trends Engadget Expand

Barbie - The Discussion

Barbie: The Discussion BBC Business Matters Interview

Plight of the Play Industry

Plight of the Play Industry BBC Business Matters Interview

A LEGO Brickumentary - Documentary on LEGO with Interview of Richard Gottlieb

New York Toy Fair 2013: "What's Your Favorite Toy?"

The Holiday Season The Globalist UK

NEWS & MEDIA ORGANIZATIONS

Richard Gottlieb' words have been quoted by over 187 different media outlets including The New York Times, BBC, China Daily, The Wall Street Journal and The London Times. Click on the logos below for a short snippet of the article and you can read the entire article by clicking the links included.

CNN News
CNN News

Richard Gottlieb, founder and CEO of Global Toy Experts and publisher of Global Toy News, said the toy industry has experienced far more pressure to expand the definition of girls' toys than it has to expand the definition of boys' toys. "Almost all the social demand has been on the girls' side," Gottlieb said... -Why girls can be boyish but boys can't be girlish - April 12, 2018

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LA TIMES
LA TIMES

Gottlieb, chief executive of Global Toy Experts, said that under its recent ownership, the retailer "fell out of love with toys" and went from "the world's greatest toy store to the world's greatest toy department." - Billionaire toy mogul answers critics who say his crowdfunding campaign to save Toys R Us is a stunt - March 28, 2018

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Entrepreneur Magazine
Entrepreneur Magazine

“Wham-O was originally all about innovative new toys, and then they became an evergreen line,” says Richard Gottlieb, founder and principal of Global Toy Experts, a consulting and design management firm. - How One of America's Most Beloved Toy Makers Rebounded From Near Death - February 20, 2018

CBS Evening News
CBS Evening News

"Well I like to say that the toy industry is a 19th-century industry struggling like hell to get into the 21st century," said toy industry consultant Richard Gottlieb. With revenue and profits down, Lego runs into digital headwinds - September 6, 2017

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CNBC
CNBC

"The industry tends to think of girls as more nurturing and boys as more aggressive and violent,” Gottlieb said, explaining that "Star Wars" has been deemed a "boy" toy because of its action-oriented plot and action figure-heavy merchandise. Missing 'Star Wars' heroine emphasizes toy industry's gender gap - January 12, 2016,

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The Christian Science Monitor
The Christian Science Monitor

“They’ve got some very strong licenses and a very strong management team and incredibly high brand equity, so all these things maintain them,” says Richard Gottlieb, consultant to the toy industry through his company, Global Toy Experts. How Does Lego Thrive in the Age of Video Games - September 6, 2016

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PBS News Hour
PBS News Hour

“Barbie had to contend with a world that was multiracial and multicultural.” On a crowded toy shelf, making way for a new era of Barbie - January 29, 2016

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The Daily Beast
The Daily Beast

Global Toy Experts’ Richard Gottlieb told The Wrap. “I can say that there is, in the toy and movie industry, a long-standing belief that a boy will not go to a ‘girl’ movie and that if you put a girl in a boy’s toy, boys will not buy it,” he said. Star Wars Merch’s Sexism Problem: #WheresRey Highlights Dearth in Female Toys - December 22, 2015

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CBS
CBS

Richard Gottlieb, chief executive officer of Global Toy Experts, said, “I know that they would be crazy to have ever done anything like this intentionally.” Gottlieb said the German company was attempting to show multiculturalism by having a black pirate, but missed the mark by including the collar accessory. Pirate Ship Toy With Black Figure and Collar Stirs Controversy - October 8, 2015

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China Daily
China Daily

“Gottlieb says the growth in adult end users [for play] can be attributed to three key points: the availability of leisure time, rising income and societal tolerance.” Toys for big boys and girls - December 12, 2015

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The New York Times
The New York Times

“’The toy industry is essentially a 19th-century industry desperately trying to break into the 21st,’ said Richard Gottlieb, the founder of Global Toy Experts, a consulting agency.” Shake-Up at Mattel as Barbie Loses Her Appeal - January 26, 2015

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The Irish Times
The Irish Times

“I think the heart of the toy industry is going to move from purely physical toys to what I call ‘phygital play.’” Tech toys than can make the video screen passé - December 18, 2014

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The Washington Post
The Washington Post

“In Hong Kong, at Asia’s biggest toy fair, there are hundreds of new toy gun products on display, and their makers unabashedly sell the guns as hyper-real. ‘It’s like a shooting gallery in there,’ says Richard Gottlieb of Global Toy Experts, an industry consultancy. ‘People are dressed as soldiers, carrying guns that look like the real thing.’” Bang: The troubled legacy of toy guns - December 22, 2014

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The Wall Street Journal
The Wall Street Journal

“’With many high-tech pets, technology often comes at the expense of softness,’ says Richard Gottlieb, chief executive at the New York consulting firm Global Toy Experts.” New for 2014 Holidays: Will Motorized Pets Delight Holiday Toy Shoppers? - October 14, 2014

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TIME
TIME

“Richard Gottlieb, the president of Global Toy Experts, a consulting firm, told me that, even though the Skylanders figurines are among the best-selling action figures on the market, they are counted as “video-game accessories.” Disney’s Perfect Answer to Barbie Is Doc McStuffins - August 4, 2014

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BBC
BBC

“’Wanting to be a doctor or architect or cook, that really begins when you’re young and walking around with a stethoscope or playing with an Easy Bake oven,’ says Richard Gottlieb, CEO of toy-industry consulting firm Global Toy Experts.” A Craze for Loom Bands - June 24, 2014

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Forbes
Forbes

"’It wasn't driven by advertising or big companies,’ says Richard Gottlieb, founder of consultants Global Toy Experts. ‘It's what I call the social network of the playground. It started out in a specific geographical location and just spread from there. You get these phenomena every few years. There's a difference between creating a product that sells and a phenomenon. There's a bit of magic about it.’" The Top 10 Toys That Kindle Kids’ Creativity - May 9, 2014

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The New Yorker
The New Yorker

"Richard Gottlieb, the president of Global Toy Experts, a consulting firm, told me that, even though the Skylanders figurines are among the best-selling action figures on the market, they are counted as “video-game accessories.”" The Trouble with Toys - February 11, 2014

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Newsweek
Newsweek

Richard Gottlieb, a founder of the Global Toy Experts consulting firm, sees no difference between these fears and how "the rise of the novel in the 19th century had parents very concerned that their children were staying in their rooms all the time, were not being social." Toying with our Emotions - December 19, 2013

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NPR
NPR

Children become aware of cars, buses, trucks and planes — and the toys based on them — very early on. Richard Gottlieb, who makes a living analyzing trends in the toy industry, says playing with cars is fundamental. Pedal Power To Horsepower: Toys Point Toward Future Of Cars - July 9, 2013

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ABC
ABC

For Richard Gottlieb finding a great gift for kids comes down to play power. ‘If you take a product and you talk about the amount of joy you get out of it divided by the cost, it gives you a pretty good idea of how much play power a toy has.’ Hot Toys! Separating the Best From the Rest - November 22, 2012

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Boston Herald
Boston Herald

“Don’t be surprised if it becomes the next Pet Rock or Cabbage Patch Kid,” said Richard Gottlieb, publisher of Global Toy News. “Of all the new toys sold at Christmas, this has the potential to be a phenomenon.” Robots dancing way into holiday dreams - September 21, 2011

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Adweek
Adweek

“Rovio is taking the long view, building brand equity in the long term.” He adds that the margins on licensing deals are likely 10 percent to 12 percent. “It’s substantial, incremental income,” he says. Fowl Play - June 2, 2011

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MarketWatch
MarketWatch

"School is the ultimate social network for toys," says Richard Gottlieb 10 Things Toy Stores Won't Tell You - December 27, 2010

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The Atlantic
The Atlantic

“These parents were raised on the Internet,” explains Richard Gottlieb of Global Toy Experts. Toy Wonders & Blunders - December 2009

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MSNBC
MSNBC

It’s more than just a tough real estate market that is opening the door to pop-up shops. It’s also a larger “retail paradigm shift,” said Richard Gottlieb, a toy expert. Holiday Pop-Up Stores Are Going Upscale - November 20, 2009

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The Globalist
The Globalist
The Times Of India
The Times Of India
NHK
NHK
The Times: London
The Times: London
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INDUSTRY INTERVIEWS

Richard is proud to be able to spend some time speaking to many of the industries most notable people. Below you'll find just a few interviews conducted by Richard Gottlieb. If you would like to set up an opportunity to speak with Richard, please contact him directly at richard@globaltoyexperts.com

An Interview with NFL Players Inc. VP of Licensing Steve Scebelo: - June 2019

An Interview with Nick Richardson, CEO of The Insights People - May 2019

An Exclusive Interview with Wendy Wen: Director of Guangzhou Toy & Edu Fair - March 2019

Interview with Megalopolis Co-founders Matt & Ben Westover - Sept 19, 2018

My Exclusive Interview with Tom Neville - CEO of Madame Alexander - November 1, 2018

Interview with Julie Kerwin - CEO of IAmElemental - February 15, 2018

Interview with Managing Director of King Bee Ltd. John Tong - January 4, 2018

Interview with Fashion Angels - Goldi Miller and Myra Mouloudji December 14, 2017

Interview with Cory Schwartz, President of the Kringle Report December 6, 2017

Interview with Thames & Kosmos CEO and President October 15, 2017

Radio Flyer Celebrates 100 Years: An Interview with CEO Robert Pasin September 20, 2017

An Interview with Debbie and JB Frere of The Learning Journey September 10, 2017

An Interview with Thomas Kaeppeler, President of Ravensburger N. America August 27, 2017

An Interview with Donna Jaffe, President of Peaceable Kingdom August 3, 2017

An Interview with Rick Woldenberg; CEO of Learning Resources... July 17, 2017

An Interview with littleBits Founder and CEO, Ayah Bdeir June 29, 2017

An Interview with Lawrence Writer, CEO of KidKraft February 16, 2017

An Interview with Mark Carson, President & Co-Founder of Fat Brain Toys February 9, 2017

An Interview with Robert Pasin, CEO of Radio Flyer November 4, 2016

"The Genius of Play" - Interview with the TIA's Ken Seiter October 4, 2015

An Interview with the Father of Fatherly; The Website for Dads August 11, 2015

An Exclusive Interview with New TIA President Steve Pasierb May 26, 2015

A Conversation with Elie Dekel, President of Saban Brands (Part 1) March 26, 2013

A Conversation with Elie Dekel, President of Saban Brands (Part 2) March 26, 2013

Lego the Interview; We Speak with Soren Torp Larsen March 20, 2013

John Barbour; A Conversation with the CEO of LeapFrog July 24, 2012

Jerry Storch; Chairman of the Board - Toys R Us (Part 1) June 18, 2012

Jerry Storch; Chairman of the Board - Toys R Us (Part 2) June 18, 2012

Neil Friedman: Former President of Mattel Brands and Toys R Us; March 26, 2012

Marc Bertrand Talks About Barbie, Hot Wheels and Mega Bloks April 24, 2014

Interview with Ernst Kick; CEO of the Nuremberg Toy Fair November 2, 2010

ARTICLES

Click on the headlines to read the full article.

​• Barbie Sales Are Surging Amid the COVID-19 Pandemic - New York Post, October 2020

Mattel Banks on Keeping Kids Busy During the Pandemic - Marketplace, July 2020

Move Over, Unicorns. Llamas Rule the Toy Business Now - New York Times, April 2020


The Real Warning in Target’s Holiday Sales: Toys Are in Trouble - CNBC, January 2020

• Barbie 60th Anniversary, Birthday, History and Facts About the Doll; What's Her Last Name? - Newsweek, March 2019
 

• Why you shouldn't give kids what they ask for, and other tips from a modern-day Santa - The Fresno Bee, December 2018
 

• Mattel is Cutting More Than 2,200 Jobs as Revenue Falls for Fourth Straight Quarter - LA Times, July 2018

• Mattel Names Former Maker Studios Executive as CEO After Georgiadis Quits - Reuters, April 2018

Mattel Inc Bets on New CEO Ynon Kreiz to Turn Things Around - Markets Morning, April 2018

• 'Black Panther' Toys Reportedly Face Major Shortage and High Demand - VIBE, April 2018

 

• Why girls can be boyish but boys can't be girlish - CNN News, April 2018
 

• As Toys 'R' Us Closes Up Shop, Small Businesses Are Left to Fend for Themselves - Inc.com, March 2018


• Expertise and Service Help Independent Toy Retailers - Finance & Commerce, March 2018


• Toys R Us Close to Send Ripples - Arkansas Democrat Gazette, March 2018


• Toy Seller's End A Test For Others - Columbian, March 2018


• As Toys R' Us Closes, Only One Major Toy Store Is Thriving in the Retail Apocalypse - Money, March 2018


• Independent Toy Retailers Stay Alive With Magic, Expertise and Service Help - Financial Post, March 2018


• Inside the Rise and Fall of Toys 'R' Us - History, March 2018

Billionaire toy mogul answers critics who say his crowdfunding campaign to save Toys R Us is a stunt - LA Times, March 2018

How One of America's Most Beloved Toy Makers Rebounded From Near Death - Entrepreneur Magazine, February 2018

• 10 Hot Toys That Changed the Way People Play - The New York Times, December 2017

• Toys R Us Files for Chapter 11 Bankruptcy Protection - NBC News, September 2017

• With revenue and profits down, Lego runs into digital headwinds - CBS Evening News, September 2017

• Lego sales dip but company still dominates - Fox 5 News, September 2017


America's hottest toy: A cheap way to chill, or major distraction? - CBS News, May 2017


A trend that doesn't end. - Inventors Digest, April 2017

Our children aren't getting softer, but their stuffed animals are. Here's why. - Slate Magazine, December 2016


How does LEGO thrive in the age of video games? Storytelling. - Christian Science Monitor, September 2016

What's driving a global toy industry boom? - Kidscreen, February 2016

• On a crowded toy shelf, making room for a new era of Barbie - PBS Newshour, January 2016

Missing Star Wars heroine emphasizes toy industry's gender gap - CNBC, January 2016

Star Wars Toys have a girl problem - Huffington Post, January 2016

Star Wars Merch's Sexism problem: #wheresrey highlights dearth in female toys  Daily Beast, December 2015

Pirate Ship Toy with Black Figure and Collar Stirs Controversy - CBS New York, October 2015

The twisted tale of Slinky, the most popular toy ever - Adweek, October 2015

Pedal Power to Horsepower; Toys Point Toward Future of Cars - NPR, July 2013​

At American Girl, crowds see more than a store - STL today.com, April 2012

​• Interview: Richard Gottlieb of Global Toy Experts - Flightpath, March 2012

Robots dancing way into holiday dreams - Boston Herald, BizSmart, September 2011

LeapFrog looks to bring back glory days -  Mercury News, August 2011

A tablet for the 4-year-old - Marketplace - American Public Radio, August 2011

50 years later, the Slip N' Slide is still simple, speedy fun (for the brave) - The Daily, July 2011

Mattel's Cars 2' Success Junks Hot Wheels - The Street, July 2011

Fowl Play - How Angry Birds went from a cute game that saved a company to a bona fide Brand  - Adweek, June 2011

5 Relics of the '80's That Aren't Coming Back - Main St., June 2011

Made in China - Kidscreen, March 2011

Gender and Toys - The Mystery of Girls' Media, February 2011

Sceptics say few shoppers will pay extra for "green" toys - M&G, February 2011

Things Toy Stores Won't Say - Yahoo News, January 2011

How to Pick a Toy Maker's Stock - Forbes.com, December 2010

Experts See Video Games in Decline, Board Games On Rise - Monstersandcritics.com, Feb 2010

Are Board Games a Threat to Video Games? - Joystickdivision.com, Feb 2010

From Underwear to Kids' Toys: Gender Segregation in Shopping - Jezebel.com, Feb 2010

Holiday 'Pop-up' Stores Are Going Upscale - MSNBC.com, November 2009

Toy Wonders & Blunders - The Atlantic, September 2009

Celebrating 10 years of SpongeBob - NPR Speaks with Richard, July 2009

Waving Bye to Webkinz - Newsweek.com, December 2007