Based on real-time data, Kids Insights Global Report: Toy & Games reveals a comprehensive overview the toy industry that is increasingly embracing sustainability and inclusivity while AR & AI push limits on innovation-driven largely by ever rising smartphone/tablet penetration among children.  The study takes readers to an exciting journey shaped by key developments and opportunities showcased in a new world order.

The report is based on the results of surveying over 105,000 children a year in the US, UK, France, Germany, Italy, Spain and India.
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Issue Date: March 2020